Speech on anorexia Essay Example | Topics and Well Written Essays - 1000 words

Speech on anorexia - Essay Example Whatever the influence, it is clear that Anorexia can be influenced by external forces and these forces must be addressed immediately in order to create a healthier citizen population. Contemporary marketing theory generally describes the utilisation of celebrity endorsements as a means to build consumer loyalty towards a particular product. Advertisements often display well-known celebrity women, fitting the generic female stereotype for beauty and fitness, as a means to create connection between the company’s brand and the end consumer. However, women in today’s society maintain a wide variety of different body types with only a handful of these consumers fitting the body profile of the proverbial Size Zero celebrity or model endorsement. In this situation, marketing efforts create a disconnect between healthy body image and personal self-esteem. The citizen (or the consumer) witnesses advertisements which illustrate the corporate viewpoint of body perfection, making the everyday woman feel both inferior to the celebrity being illustrated and that they are somehow abnormal. Oftentimes, this feeling of inferiority leads to radical changes in eating habits to avoid simply getting fat (or to try to mimic the body type of the celebrity). Over time, this methodology becomes an everyday part of life, becoming an obsession, leading to chronic health problems caused from malnutrition. From a marketing and media perspective, clearly if advertising and promotional literature maintains the ability to impact citizens negatively and develop Anorexia where none previously existed, there needs to be changes to the current marketing philosophy utilised by a wide variety of companies today. Without the necessary social programmes in place to combat negative media influence on eating disorders, the only viable option is to change the method by which advertisers try to create connection with its consumers. Additionally, outside of media influence, peer pressure often

The Emperors Necropolis Assignment Example | Topics and Well Written Essays - 1250 words

The Emperors Necropolis - Assignment Example There are many mysteries spoken of in relation to the tomb and First Emperor. The overall scope and detailed complexity of the tomb have been called astonishing and astounding. Why did he build it? Did he really seal up living people inside the tomb to prevent its secrets from being revealed? How in a time so long ago was such a thing able to be built? Truly, it is a magnificent accomplishment, but the Tomb of Shi Huang Di is less about mystery or mythology, but a product of armies of manpower over the course of decades. In order to understand the creation of the Mausoleum, we must understand the man who claimed the title of the First Emperor of China. Yin Zheng took the throne in 246 BC, at the very young age of 13, and managed to unite several warring kingdoms. With these successes, he took the name Shi Huang Di, or First Emperor. He was a force to be reckoned with, but not all of his contributions to China were militant in nature. The Emperor standardized a coin system, universalizing potential commerce in the different kingdoms. He also created a standard of weights and measures, commissioned roads, and waterways to connect the states and the first to conceive the Great Wall of China. He was a man of great and immense power, amassing more wealth and control than any previous ruler before him. Not long after unifying the feuding kingdoms, he conceived and commissioned the tomb that would be so much more. Shi Huang Di was fixated on the afterlife and believed that he would continue on when his mort al life was over. This is entirely not unlike the ideology behind the Pharaohs of Egypt. The Emperor entirely planned for his rule, his kingdom, his actual court, would continue into the afterlife.